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Digital marketing refers to the use of digital channels and technologies to promote products, services, or brands and reach a target audience. It encompasses various strategies and tactics to connect with potential customers online and drive engagement, leads, and sales. Digital marketing channels include websites, search engines, social media platforms, email marketing, mobile apps, and online advertising. Here are some key components and strategies involved in digital marketing: 1. Search Engine Optimization (SEO): SEO aims to improve a website's visibility in search engine results pages (SERPs) organically. It involves optimizing website content, structure, and other factors to rank higher in search engines and drive organic traffic. 2. Pay-Per-Click Advertising (PPC): PPC advertising allows marketers to display ads on search engines or other platforms and pay only when a user clicks on the ad. Popular platforms for PPC advertising include Google Ads and Bing Ads. 3. Social Med...